From 2019 to 2020
Beijing Guoyizhonglian Culture and Investment Technology Co., Ltd. planned, produced and operated all the major festivals and celebrations at the
Xi’an Great Tang All Day Mall
for two consecutive years.
The Great Tang All Day Mall is located in Xi’an’s Qujiang New District.
With a length of 1500 meters, a width of 480 meters,
a total area of 967 mu
and a total construction area of 650,000 square meters,
it is a cultural district with world-famous tourist landmarks centered on the flourishing Tang culture,
integrating catering, shopping, entertainment, cultural performances and leisure tourism.
In 2019, Guoyizhonglian, within the 66 days from conception to trial operation,
and a total of 88 days including practice,
completed a night tour at the Great Tang All Day Mall under the theme of
“Cultural China, Festive Xi’an.”
the artistic lighting of the main block,
the lighting of the sculptures from the Tang Dynasty and the buildings on both sides of the block,
and floor lamps along the whole block.
As a result of the imagination and creativity of Guoyizhonglian,
there are eight magnificent LED lamp posts
and more than 100 colorful fan-shaped lamps.
Each fan-shaped lamp has 6 movable computer spotlights
that can form colorful light beams when projected into the night sky
and form projections when projected onto the ground.
Guoyizhonglian has elaborately designed
a large-scale live-action stage play of Back to the Wild Goose Pagoda,
a poetic stage play of Back to Chang’an,
an open-air festival-themed concert,
a “Chinese Flavor” food street that combines food and performances
and a “Silk Road Feast” featuring 49 national delicacies.
A “Prosperity Parade” themed float parade
enlivens the entire Great Tang All Day Mall,
pushing the celebratory enthusiasm of the festival to a new level.
According to the statistics from the relevant departments of the national tourism administration,
during 2019 Spring Festival, the Great Tang All Day Mall received 3.8727 million people
with an average daily traffic of about 550,000 people.
It reached a new high of 847,000 people on the day of the Lantern Festival.
And during the May Day holiday, the Great Tang All Day Mall received 1.1213 million people.
In addition, 910,100 people visited during the Dragon Boat Festival.
In 2020, it is believed that Guoyizhonglian will achieve great things again,
putting Chinese characteristics into bloom and creating a limitless future.